Top accolade: World’s top environmental prize accelerates planet-saving carbon removal technologies
BUSINESS REPORTER
MUSCAT, MARCH 27
Local Omani technology start-up 44.01 is among a select group of organisations nominated for the prestigious Earthshot Prize. Launched by Prince William, Duke of Cambridge and The Royal Foundation in 2020, the Earthshot Prize is the most prestigious global environment prize in history.
Muscat-based 44.01, a specialist in carbon removal, has been nominated by PDIE Group in the 2022’ Fix Our Climate’ category for their solution which takes CO2 removed from the atmosphere and turns it into rock. PDIE Group is building a global ecosystem for game changers who are co-creating a better tomorrow. They are one of the top Earthshot Prize nominators .
The prize aims to maximise impact and take planetary solutions to scale. It is designed to incentivise change and help repair our planet over the next ten years. The prize has five categories in which finalists will be chosen: Protect and Restore Nature, Clean Our Air, Revive Our Oceans, Build a Waste-Free World and Fix Our Climate.
Each Earthshot is underpinned by scientifically agreed targets including the UN Sustainable Development Goals and other internationally recognised measures to help repair our planet. Each year for the next ten years, £1 million will be awarded to each category winner.
Talal Hasan, (pictured), co-founder and CEO, 44.01: “Our planet’s health has degraded and we now need to focus on leveraging technology to help repair it, our very survival depends on it. To be nominated among so many great companies working to turn the clock back on emissions is an honour, we’ll keep doing everything we can to make an impact. There’s no silver bullet when it comes to fighting climate change but if we have enough of us committed to change anything is possible.”