To Support Emerging Omani Business Owners
Muscat Municipality, in partnership with Bank Muscat, announced the launch of Masar Food Trucks initiative aimed at supporting small businesses in the Wilayat of Baushar, Muscat Governorate. The initiative is implemented pursuant to a memorandum of cooperation previously signed between Muscat Municipality and Bank Muscat, with the support of the Small and Medium Enterprises Development Authority.
The Food Trucks initiative highlights the vital role played by both Muscat Municipality and Bank Muscat in empowering entrepreneurs by creating a supportive environment that enables business owners to develop their projects and encourages them to enter the field of entrepreneurship. Muscat Municipality has prepared and equipped the designated site to meet the operational needs of food truck businesses, including the provision of essential facilities and parking spaces. The Municipality will also oversee and monitor operations to ensure smooth implementation and full compliance with approved health and professional standards.
The initiative forms part of Bank Muscat’s community partnership programmes, reflecting its commitment to supporting small Omani businesses through the provision of modern food trucks designed to meet safety and operational requirements. These food trucks provide a dynamic platform for business owners to showcase their culinary offerings, contributing to an enhanced experience for residents and visitors to the area. The initiative also offers business owners a valuable opportunity to manage small businesses, support the local community, and improve their income.
On the occasion of the launch, Muscat Municipality emphasized that the initiative represents an important step in supporting entrepreneurs by enabling them to develop and expand their businesses, while also contributing to local community development. The Municipality expressed its appreciation for the cooperation with Bank Muscat and commended the Bank’s active role in corporate social responsibility and its continuous efforts to implement sustainable initiatives that support various business sectors. Muscat Municipality also affirmed its commitment to supervising the site, ensuring the continuity of operations, and maintaining high standards of service quality through adherence to health and professional regulations.
For his side, Talib Saif Al Makhmari, Head of Community & Media Relations at Bank Muscat, said: “We express our appreciation for the constructive cooperation with Muscat Municipality in implementing the Food Trucks Initiative. The initiative represents a strategic step that underscores the Bank’s leading role in community service and its contribution to building a sustainable national economy through empowering entrepreneurs and supporting their growth in an increasingly competitive market. Food trucks have become a prominent feature of modern business models, offering flexible and innovative sales approaches that support emerging businesses and enhance their potential for success.
Bank Muscat is committed to launching sustainable initiatives and programmes that enhance social well-being. This initiative contributes positively to the local economy by creating new job opportunities for young Omanis, enabling entrepreneurs to launch their projects with reduced financial barriers. It also provides entrepreneurs with an opportunity to offer a diverse range of food products that cater to different tastes, foster healthy competition, and encourage the delivery of high-quality services.
Bank Muscat is recognized as a leading financial institution in the field of corporate social responsibility and community service. With more than four decades of excellence in the banking sector, the Bank has launched numerous impactful initiatives, including the Food Trucks Initiative in Bidbid, Al Dakhiliyah Governorate in 2022, the “Tadhamun” program supporting social welfare and low-income families, the “Green Sports” program supporting community sports teams, and the Al Wathbah SME Academy, which equips Omani entrepreneurs with the skills required to develop and grow their businesses.
