أعلنت شركة فودافون عن توفر شاغر وظيفي لديها بمسمى :
Manager CVM & Insights
Key accountabilities and decision ownership:
Define the overall data and insights strategy for the company – in order to influence commercial performance and proposition development
Define and lead the development of all insight studies – including NPS and Brand Tracking
Deliver the P&L targets for CVM revenue
Work with colleagues in analytics and Big data to gather insight and then define a set of activities required to deliver against the CVM targets.
Ensure alignment with Segment Marketing and Channels and communications to support the segment strategies
Develop base management strategy & implementation of activities across all segments for customer revenue enhancement, base retention, and churn control, and driving incremental service revenue.
Drive upsell, cross sell and retention activities across segments both consumer and EBU
Lead in design & execution of all BTL campaigns via multiple channels to achieve revenue targets.
Key performance indicators:
Quality of idea output – delivery of differentiated and innovative thinking.
Ability to break out of traditional telco thinking
Retention. Aquisition and Churn targets
Upsell/Cross Sell Targets
Segment P&L, including customers, revenue, contribution margin, NPS and brand consideration and any critical segment development KPIs
Quarterly revenue market share
Core competencies, knowledge and experience :
Big Data/CVM experience inclusive of technology set up
Churn and retention management/Base Management
Differentiation & Trend Orientated: Always hungry to bring new services to market – in order to open up new revenue stream and build brand affinity
Segment Marketing: Proven ability to define segment opportunities and to create propositions and GTM strategies to exploit them
Commercial Acumen: Commercial mindset with extensive experience in senior commercial roles managing segment P&Ls, including responsibility for pricing, communication and customer/channel investment decisions
Insights, Proposition Development, Customer Experience: Ability to make critical decisions on key insights, developing branded claims and to prioritise and deliver proposition and customer experience roadmaps – Customer champion
Commercial experience: Experience operating in marketing function, preferably with additional experience in an operational (sales or customer operations) function.
Leadership: Strong personal impact. Ability to present to senior leaders. Ability to communicate complex subjects in a simple way.
Display digital-first thinking: Well versed in key international trends and thinking. Good understanding of digital media/CVM and performance marketing
International experience across different cultures, ideally experience of having lived and worked in Oman (or in the Gulf) and/or understanding of the Arab culture.
Overall minimum of 7-8 years relevant experience.
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