أعلنت شركة فودافون عن توفر شاغر وظيفي لديها بمسمى :
CVM Specialist
Key accountabilities and decision ownership:
Deliver the P&L targets for CVM revenue.
Work with colleagues in analytics and Big data to gather insight and then define a set of activities required to deliver against the CVM targets.
Ensure alignment with Segment Marketing and Channels and communications to support the segment strategies.
Develop base management strategy & implementation of activities across all segments for customer revenue enhancement, base retention, and churn control, and driving incremental service revenue.
Drive upsell, cross sell and retention activities across segments both consumer and EBU.
Lead in design & execution of all BTL campaigns via multiple channels to achieve revenue targets.
Core competencies, knowledge and experience :
Good understanding of digital media/CVM and performance marketing – including martech and CVM systems.
Differentiation & Trend Orientated: Always hungry to bring new services to market – in order to open up new revenue stream and build brand affinity.
Segment Marketing: Proven ability to define segment opportunities and to create propositions and GTM strategies to exploit them.
Commercial Acumen: Commercial mindset with extensive experience in senior commercial roles managing segment P&Ls, including responsibility for pricing, communication and customer/channel investment decisions.
Insights, Proposition Development, Customer Experience: Ability to make critical decisions on key insights, developing branded claims and to prioritise and deliver proposition and customer experience roadmaps.
Commercial experience: Experience operating in marketing function, preferably with additional experience in an operational (sales or customer operations) function.
Leadership: Strong personal impact. Ability to present to senior leaders. Ability to communicate complex subjects in a simple way.
Display digital-first thinking: Well versed in key international trends and thinking.
Must have technical / professional qualifications:
University degree.
Overall minimum of 3-4 years relevant experience.
Key performance indicators:
Quality of idea output – delivery of differentiated and innovative thinking.
Ability to break out of traditional telco thinking.
Segment P&L, including customers, revenue, contribution margin, NPS and brand consideration and any critical segment development KPIs.
Quarterly revenue market share.
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