Oman Flour Mills transforms HR with AI-powered hiring solutions

Oman Flour Mills (OFM), a leading food manufacturing company in the Sultanate of Oman, has announced a strategic partnership with Elevatus, a global provider of AI-powered recruitment solutions. This partnership aligns with the company’s ongoing efforts to enhance and modernise its hiring processes in line with its innovative vision to boost operational efficiency and candidate experience.
The partnership aims to streamline recruitment by automating every stage of the process, from job posting to hiring and onboarding. Via Elevatus’ all-in-one platform, Oman Flour Mills’ HR team will be able to manage operations more efficiently and accurately, accelerating the hiring cycle and improving selection quality.
Safia Adam, HR Director at Oman Flour Mills, stated, “Our partnership with Elevatus marks a major step toward building a future-ready recruitment process. By eliminating manual bottlenecks and embracing smart automation, we’re not only improving internal efficiency but also ensuring a professional and engaging experience for every candidate.” She added that using Elevatus tools will allow the company to send timely, personalised updates to applicants, boosting transparency and enhancing engagement throughout the hiring journey.
She further affirmed that this initiative is part of a broader strategy to drive innovation in HR management, as the company works toward building an attractive work environment that appeals to top Omani talent. “By improving the candidate experience, we aim to strengthen our reputation as one of the best employers in the food sector,” she said. “This partnership is a clear example of how modern technology can optimise administrative processes and support our ambitious business goals.”
Nadin Zureikat, Chief Revenue Officer at Elevatus, expressed gratitude in the partnership, noting that Oman Flour Mills is one of the most iconic food manufacturing companies in the Sultanate of Oman. She confirmed that the Elevatus platform will empower the company to attract, assess, and hire top talent with ease, while delivering a world-class candidate experience that reflects the values of their brand.