BUSINESS REPORTER
MUSCAT, FEB 13
The Sultanate of Oman, represented by the Public Establishment for Industrial Estates – Madayn, is participating in Gulfood 2022 – one of the world’s largest annual food and hospitality events – at Dubai World Trade Centre. The five-day event, which began on Sunday, features the participation of more than 4,000 exhibitors representing180 countries.
The spotlight of the Oman pavilion is the ‘Made in Oman’ programme through which Madayn aims to promote Omani products among consumers inside and outside the Sultanate of Oman, build brand loyalty, and contribute to export growth.
Hamood al Balushi, Assistant Director General at Madayn, said Madayn is taking part in Gulfood for the tenth consecutive year. “This global event presents an ideal platform for the Sultanate’s participants to promote the local manufactured products to consumers and visitors from different countries, and explore new markets and collaborations,” he said A number of Omani companies and factories representing the food industry are taking part in Gulfood 2022 under the umbrella of Madayn. These include Areej Vegetable Oils and Derivatives, Oman Foodstuff Factory, Omani Vegetable Oils and Derivatives, Al Joudah Food Tech Lab, Dhofar Poultry Company, Nakheel Oman Development Company, Nizwa Food Industries, Gulf National Industries, Omani Euro Food Industries, and Overseas Food Industries.
