Reinforcing its commitment to enhancing customer experience and expanding access to innovative banking solutions at key national touchpoints, Sohar International officially inaugurated its Customer Service Unit (CSU) at the Arrivals Area of Muscat International Airport. The inauguration ceremony was held under the patronage of Haitham bin Nasser bin Said Al Taie, Acting Chief Executive Officer of Oman Airports, in the presence of Nasser bin Ahmed Al Sharji, Chief Executive Officer of Oman Air, and Abdulwahid Mohamed Al Murshidi, Chief Executive Officer of Sohar International, alongside senior officials and representatives from the participating organisations.
The official inauguration marks an important milestone in Sohar International’s ongoing transformation journey, strengthening its nationwide banking network and extending its presence to one of the Sultanate of Oman’s most prominent international gateways. Whether you are returning home or visiting for business or leisure, the CSU can be your first destination in Oman for personalised banking support and access to a growing range of digital, travel and lifestyle services. This approach embodies the Bank’s Beyond Banking philosophy and its ambition to deliver meaningful value beyond traditional financial services, while contributing to a seamless and welcoming arrival experience that reflects Oman’s hospitality and growing international appeal.
Commenting on the inauguration, Abdulwahid Mohamed Al Murshidi, Chief Executive Officer of Sohar International, said: “At Sohar International, our ambition extends beyond expanding our banking network to redefining how financial services contribute to the broader national development agenda. Muscat International Airport represents an important gateway connecting Oman to the world, and our presence here reflects our commitment to being part of the integrated service ecosystem that supports the Sultanate’s growing appeal as a destination for tourism, investment and international business. Through this Customer Service Unit, we are bringing together personal banking support, digital innovation and our Beyond Banking proposition to deliver a more connected and convenient experience from the moment customers arrive in Oman. This milestone also reflects our ongoing transformation, centred on innovation, customer experience and sustainable growth, while contributing to the objectives of Oman Vision 2040 and reinforcing our role as a national partner in Oman’s continued progress.”
The inauguration also reflects the importance of collaboration between financial institutions and national infrastructure operators in enhancing the quality and accessibility of services available to travellers. By integrating banking support into the airport environment, Sohar International and Oman Airports are contributing to a more seamless arrival experience, complementing the Sultanate’s continued investments in developing its aviation and tourism infrastructure.
Haitham Nasser Said Al Taie, Acting Chief Executive Officer of Oman Airports, commented: “We view our airports as more than transport hubs; they are national gateways that reflect the Sultanate’s identity, capabilities and aspirations. Enhancing the passenger experience requires a comprehensive approach that brings together aviation, hospitality, financial and other essential services within an integrated environment. The inauguration of Sohar International’s Customer Service Unit at Muscat International Airport represents a valuable addition to the services available to passengers and reflects the importance of partnerships with leading national institutions. Such initiatives support our continued efforts to enhance service quality, strengthen the airport’s position as a welcoming and efficient gateway to Oman, and contribute to the broader ambitions of Oman Vision 2040 in tourism development, economic diversification and international connectivity.”
Strategically located within the Arrivals Area (land side), the CSU serves as a welcoming point of contact for customers entering the Sultanate. Through a combination of dedicated in-person assistance and access to Sohar International’s digital banking channels, the unit is designed to help customers navigate their banking needs with greater convenience and flexibility. It also supports eligible visitors seeking to establish banking relationships in Oman by providing guidance on relevant banking solutions and access to selected welcome benefits.
Extending its proposition beyond conventional banking, the CSU enables customers to explore a growing range of travel, lifestyle and destination-related services, available primarily through Sohar International’s mobile application and supported by strategic partnerships. While the unit provides personal guidance at the airport, the Bank’s digital channels allow customers to continue accessing relevant services throughout their stay in the Sultanate. Additional propositions tailored to Sohar International customers and airport employees are also being explored, subject to the relevant approvals and partnerships.
The official inauguration further strengthens Sohar International’s position as a forward-looking Omani financial institution committed to supporting national priorities through innovation, strategic partnerships and customer-centric solutions. By establishing its presence at a key point of international connectivity, the Bank is contributing to a wider ecosystem that supports tourism, facilitates business engagement and enhances the overall visitor experience, while reinforcing the role of the banking sector in advancing the Sultanate’s economic diversification ambitions.
As Sohar International continues to expand its physical and digital service channels, the new Customer Service Unit represents another step towards its vision of becoming a world-class Omani services company that helps customers, communities and people prosper and grow. Through its Beyond Banking approach, the Bank remains focused on creating meaningful connections between financial services and customers’ wider aspirations, while contributing to a more connected, competitive and prosperous Oman.
