Muscat: Oman Post and Asyad Express, a member of Asyad Group, committed to its plan to cement Oman’s position as a regional eCommerce and logistics technology hub, signed a strategic partnership agreement with Omniva – Estonia Post.

This strategic partnership enables Oman Post and Asyad Express to further its efforts to promote eCommerce in Oman and the GCC by tapping into the international logistics expertise and capabilities of the Omniva network.

As part of the Oman Post and Asyad Express eCommerce strategy execution, Omniva will also support Asyad Express in the E-parcel locker operating model as well as providing expertise in the setup of the first domestic PUDO (Pick Up Drop Off) network across Oman. The first phase of the partnership is expected to start in Q2 of 2022.

On the importance of such a strategic partnership for the growth of eCommerce in Oman, Nasser Al Sharji, CEO of Oman Post and Asyad Express stated “Our aim is to tap into a global pool of more than 2 billion potential customers; explore opportunities to promote our business with African and Asian markets through Oman Post and Asyad Express; and grow eCommerce and “last mile” delivery and e-fulfilment warehousing solutions”.

On his part, Jason Ashbrook, Commercial General Manager of at Oman Post and Asyad Express said “This Agreement helps us to expand our eCommerce logistics network across the region and opens up new prospects for the company in key European markets. It will serve to fast-track business growth, unlocking significant e-commerce and last mile business opportunities over the next 2-3 years.”

“This new collaboration demonstrates our desire to make significant headway with our e-commerce and ‘last mile’ courier development, as we will work in collaboration with Omniva to provide innovative postal and express logistics solutions, that will connect the Middle Eastern and European retailers through the Oman Post and Asyad Express network”, he added.

He affirmed that the agreement signed with Omniva will also provide wider European e-commerce business potential with major retailers, as Oman Post and Asyad Express will act as a key partner to the Omniva network in the GCC. Having already secured a strategic partnership in Turkey, this agreement with Omniva will further promote and support Oman’s eCommerce potential, capabilities and growth.

Mart Magi, CEO of Omniva said, “This strategic partnership opens up the Middle East region for Omniva’s existing customer base. Muscat becomes one of the hubs of Omniva alongside London, Amsterdam, Hachenburg, Kaunas, Tallinn, Helsinki, New York, Chicago, and Los Angeles. At the same time, it opens up for all of Oman Post & Asyad Express existing and future Middle Eastern clients the full Omniva Network with particular focus in Europe, Caucasus and Central-Asian region. “

Asyad Group, through its operational arm Asyad Express, aspires to expand its eCommerce services in Europe, which is a key strategic market. The aim being to reach major European brands that are keen on penetrating the GCC markets through active and reliable partners.

Asyad Group also seeks to promote the services of its e-Fulfilment Center to attract regional and international eCommerce companies by providing them with its full range of warehousing solutions and helping them carry out logistic operations in Oman. These companies will also have easier access to neighbouring markets by leveraging the existing technological infrastructure and offering of the integrated logistics group.

Omniva is an international logistics company that transports goods and information through creating e-solutions that make it easier for firms to do their work.

mniva is a partner for buyers and for sellers. Omniva delivers goods quickly to the shopper’s home, a nearby post office or a parcel machine irrespective if it comes domestically, regionally, or globally.