Strollers and drivers on Al Shatti Street in Qurum could not fail to have noticed a larger than-life, 3-D model of the world-famous McDonalds fries surprising walkers by. In a groundbreaking move towards exceptional creativity in street advertising, McDonalds, in partnership with Muscat Municipality and JCDecaux Oman, have launched an innovative advertising campaign, the first of its kind on Muscat’s streets.
The McDonald’s campaign is the first in an initiative to develop innovative installations of outdoor advertising across the city. It is intended to enhance the reach of advertisers to their target groups and maximise returns on their advertising spend leveraging on the use of cross-media marketing. The campaign creates a unique interaction between product and consumer, whereby it is more of an holistic experience than simply the viewing of a flat image. JCDecaux has a dedicated network for innovative campaigns that covers key locations centred around high traffic, footfall and dwell time that enables clients to target various audience segments.
Mr Ali Daoud (Chairman and president of Al Daoud Restaurants) expressed delight at the first of its kind animation of the French Fries stating, “It is the most famous and iconic product for McDonald’s and a perfect fit for such an innovative execution. It will strengthen our position as leaders in the industry”. He declared that the partnership between McDonalds and JCDecaux Oman has played a major role in the brand’s growth and success in the Sultanate, “We truly value the partnership between our organisations”.
This particular innovation campaign will be complemented with an activation on social media to celebrate the ever-popular McDonald’s fries.
Speaking on behalf of the Muscat Municipality, Sayyid Shabib bin Harib Al Busaidi, General Director of the Directorate General of Investment and Economic Development, says that such campaigns produce an effective interaction with the public and contribute to the aesthetic aspect of the city. He says this is the kind of progressive campaign that we aspire to create through the strategic partnership between the Municipality and JCDecaux. We can expect to see more attractive and innovative advertising campaigns on panels and street furniture across the city in the near future, he told us.
Seconding the value of partnership working, Bechir Chehab, Managing Director of JCDecaux Oman, expressed the importance of introducing creativity and out of the box thinking from the traditional forms of execution, thus focusing on innovation in advertising campaigns. This execution, he says, supports the general trend of innovation in the Sultanate and supports its vision for Oman 2040. Projects such as this will enhance the role and effectiveness of outdoor advertising and bring with it a certain energy to Muscat. In addition, such innovative campaigns leverage on the compatibility of out-of-home to digital marketing when consumer engagement extends to the social media platforms.
It is with pride that JCDecaux Oman operates as the strategic partner of Muscat Municipality in managing and operating outdoor advertisements and street furniture programs in the Muscat Governorate. The company is also the exclusive strategic partner for managing and operating advertisements at airports in cooperation with Oman Airports Company. These partnerships are carefully nourished to ensure that collaborative working produces the best results for the advertiser, the consumer, and the environment.
