Al Obaidani, Oman’s leading Dishdasha brand, continues to expand its retail presence with the grand opening of its 34th store in Mabellah. Catering to the discerning and quality-conscious men of Mabellah and surrounding areas, the new store offers an extensive selection of premium fabrics. With a legacy of over 60 years, Al Obaidani remains committed to introducing high-quality materials that reflect the character and personality of Omani gentlemen.
The inauguration, held on September 22, was graced by Mr. Redha Jumah Al Saleh, Board Member and former Chairmanof the Oman Chamber of Commerce & Industry (OCCI), as the chief guest. The event marked a significant milestone in the brand’s journey, and the company’s objective of expanding its retail footprint.
Reflecting on the significance of Mabellah store opening, Mr. Khalil Al Obaidani, Director of Al Obaidani Stores, expressed his delight, stating, “We are delighted to continue our rapid expansion with the opening of our latest store. As Oman’s leading Dishdasha brand, our mission is to extend our reach while providing our customers with the finest quality fabrics. Our partnerships with top-tier fabric suppliers from Asia and Europe ensure a continuous supply of premium materials, meeting the high expectations of our discerning clientele.”
The company aims to tap into a new customer base with its latest store.
The new outlet is strategically positioned to tap into a broader customer base, offering a curated selection of fabrics to suit varying preferences in quality and price. Among its popular fabric lines are renowned names like Al Hindam, introduced in 2019, and other well-loved collections such as Saktun, Al Hilali, Al Barzah, Bahla, Jabreen, Khalas, Mazaya, Royal, and Wathba. These fabrics are known for their quality, breathability, comfort, and timeless elegance, enhancing the look and feel of the traditional Omani Dishdasha.
Upon fabric purchase and measurements, customers can collect their Dishdashas within 14 days from the outlet, experiencing unmatched customer service and professionalism from the dedicated store staff, committed to ensuring customer satisfaction at every visit.
Al Obaidani’s commitment to excellence is further demonstrated through its research and development efforts, which continually seek to diversify and enhance its fabric offerings. The brand collaborates with esteemed producers from around the world, including Japan, Italy, Spain, Switzerland, and the UK, to ensure a steady supply of top-tier materials.
Embodying quality, reliability, and innovation, Al Obaidani inspires customers to elevate their style and persona. Since its establishment in 1964, Al Obaidani has been serving as a pride hallmark among Omani Gentleman, who consider wearing Dishdasha as a mark of personality, character and elegancy. Al Obaidani always assures its customers the best in quality, comfortability and unmatched service.
