In continuation of the series of events organised by the Bank to enhance communication with customers and discuss the latest developments in the sector, Bank Muscat, the leading financial services provider in the Sultanate of Oman, hosted a special event for Government Banking customers in Muscat Governorate. The event aims to discuss new developments in corporate banking, and enhance communication and cooperation with these institutions to achieve common goals.
During the event which witnessed great turn out, Dr. Amer Al Rawas, Consultant and Coach in Computer Science and Artificial Intelligence, gave an interesting presentation about government digital transformation, with a focus on administrative challenges and artificial intelligence. He also touched upon key concepts in relation with digital transformation, including improving the quality of services, increasing productivity and efficiency, as well as, promoting innovation.
These events emphasises Bank Muscat’s commitment to enhancing leadership in the banking sector, particularly through digital transformation which comes in line with the goals of Oman Vision 2040 and contribute to economic growth. The Bank is dedicated to leveraging digital capabilities to improve the quality of services provided to government institutions and companies, ensuring alignment with the latest developments in this field. By integrating the concept of innovation into all its operations, Bank Muscat aims to enhance services accessibility. The digital services the Bank offers are designed to assist institutions in managing their resources effectively, reducing time, effort, and resource utilization. Furthermore, the Bank provides various digital platforms that deliver a wide range of value-added banking services.
Ilham Murtadha Al Hamaid, General Manager – Corporate Banking, Bank Muscat, said: “This event represents an opportunity to strengthen cooperation and partnership with various government institutions. The Bank places great importance to developing services offered for corporate and government institutions in order to enhance financial inclusion. The Bank also launched recently a special campaign called ‘Ambition Delivered’ which highlighted the Bank’s steadfast commitment to foster growth across corporates and institutions in local, regional and global markets. The Bank will continue its leading role by offering the best services possible and I would like to take this opportunity to thank our valued customers for their trust in the services and facilities offered.”
Addressing her feedback on the gathering, Wafa Ibrahim Al Ajmi, Assistant General Manager – Transaction & Government Banking, Bank Muscat, said: “Financial institutions work continuously to improve their services to keep pace with the increasing demand for digital solutions. The rapid advancement in technology and digital transformation, especially in the banking sector, has significantly contributed to enhancing innovative services to meet customers’ needs. This development has helped to enhance customer satisfaction with the banking services provided. I would like to take this opportunity to thank the Bank’s customers from government institutions for their attendance and participation in the success of the event. We hope to continue enhancing our successful partnership and celebrate the results of our joint work.”
Digital transformation has become an essential step for government institutions and companies to provide better services to customers. Enhancing customer experience is one of the most important pillars of this transformation focused on global trends in all sectors. The objective of the digital transformation that the Bank is undertaking is defined in the promotion of financial inclusion. The digital transformation provides improvements for government institutions and companies by providing analysis of data to ensure transparency and greater control for customers to make informed decisions.
As part of its strategy to expand its branch network, the Bank continues its endeavors to provide high-quality banking services to customers across the Sultanate. With the latest addition in Duqm, the Bank now has 5 Corporate Banking branches across Oman including two branches in Muscat and one each in Sohar and Salalah. The Bank features state-of-the-art technology and the highest security and safety standards set for various banking transactions. It is characterised by a spacious and comfortable design, and is manned by well qualified and experienced Omani cadres.
