Muscat, Date: Zubair Enterprises Development Centre (Zubair EDC), a social initiative by The Zubair Corporation, has successfully concluded the empowerment and development programmes under the Azm initiative. Designed to enhance business innovation and marketing skills, the programmes were delivered in collaboration with the Ministry of Social Development and Al Jisr Foundation for the first cohort of participants.
As part of its efforts to elevate the Azm brand, the Zubair EDC conducted comprehensive research on the participating entities, including four rehabilitation centres for individuals with special needs. The initiative engaged 17 participants, including stakeholders, in a thorough process of data collection and analysis to identify gaps affecting workflow. This analysis informed a tailored training plan aimed at bridging skills gaps in business and entrepreneurship.
Field visits to the participating rehabilitation centres enabled Zubair EDC consultants to meet with supervisors, caregivers, and service providers. These engagements facilitated the assessment of training needs and the development of a comprehensive entrepreneurship training programme. The module included practical applications of business models for participants, comprising both rehabilitation centre affiliates and entrepreneurs with special needs. Consultants also provided personalised guidance and commercial and marketing consultations to enhance product quality and market readiness.
Ali Shaker, Head of Business and Partnerships at the Zubair EDC, highlighted the significance of this initiative, “Through this partnership, we aim to economically empower individuals with disabilities by offering specialized training programmes that build their entrepreneurial skills. This enables them to produce high-quality products under the ‘Azm’ brand, bolstering their societal role and contributing to sustainable development.”
Dina Al-Khalili, General Manager of Al Jisr Foundation, echoed this sentiment,
“We at Al Jisr Foundation believe in supporting initiatives that create positive and sustainable impacts on vulnerable groups. By equipping them with essential skills and knowledge, we help them achieve self-sufficiency and contribute to the national economy.”
Azm is dedicated to promoting high-quality products crafted by individuals with disabilities, aiming to economically empower them and build consumer trust. Products bearing the Azm logo are positioned as reliable, high-quality options, strengthening awareness and sales while supporting inclusion.
The Zubair Center for Enterprise Development is a key initiative of The Zubair Corporation, reflecting its commitment to social responsibility and the belief in the pivotal role of small enterprises in driving the national economy. Known for its professionalism, extensive knowledge base, and diverse experience, the centre fosters small enterprises through its vast network of strategic local and international partnerships.
The Zubair Enterprises Development Centre (Zubair EDC), a growth initiative under The Zubair Corporation, was established in 2014. The centre highlights the important role of enterprise development in an increasingly diversified economy. The centre provides and inspiring, supportive, and professional environment for young Omani entrepreneurs and enterprises of all sizes to accelerate sustainable businesses.
