As part of its continued efforts to empower entrepreneurs and foster sustainable partnerships, the Zubair Enterprise Development Centre (Zubair EDC)has facilitated the signing of a Memorandum of Understanding (MoU)between the Swedish Center; a subsidiary of Abraj Al Zahra Investment, a beneficiary of the Centre’s 2017 Direct Support Programme and KANAKAVEDA Healthcare, a leading Indian healthcare institution.
This collaboration marks a strategic step toward strengthening Oman’s position in the fields of medical tourism and specialised healthcare, aligning with the objectives of Oman Vision 2040 to diversify tourism offerings and enhance non-oil revenue streams. The partnership aims to introduce specialised treatment programs that combine traditional medicine with modern technology, providing advanced solutions that improve patients’ quality of life.
Ali Shaker, Head of Sustainability at The Zubair Corporation and Acting Director of the Zubair Centre for Enterprise Development commented, “Zubair EDC remains committed to creating meaningful opportunities for its members, particularly those in the Direct Support Programme, by fostering collaborations that drive innovation and sustainability. This partnership reflects our mission to connect local entrepreneurs with strategic partners both within and outside the Sultanate, reinforcing The Zubair Corporation’s broader vision to support pioneering initiatives that enhance Oman’s healthcare landscape and strengthen its position as a regional hub for medical tourism.”
Expressing his pride in the agreement, Mansour Al Rahbi, Owner and Founder of Abraj Al Zahra Investment said, “We are delighted to enter into this partnership, which opens new horizons for patients in Oman and beyond. It combines Indian expertise in traditional medicine with the emerging healthcare opportunities within the Omani market.”
Dr. Ashish M. Gaikwad, General Manager and Ayurvedic Consultant at KANAKAVEDA Healthcare added, “We are excited to extend our global expertise to the Sultanate of Oman. Through this collaboration, we aim to offer specialised therapeutic programs including joint care and height-enhancement treatments by integrating traditional healing practices with modern medical technologies to improve patients’ overall wellbeing.”
