Strengthening its position as a leading global carrier, Oman Air has launched a major revamp of its guest servicing operations, helping it to deliver a more responsive, seamless and connected travel experience. Key improvements include expanded call centre capacity, new and improved digital channels and upgraded booking technology, all part of its wider transformation programme.
As part of the revamp the airline now delivers global 24-hour call centre handling and increased language capabilities. Arabic speaking guests continue to be served through Oman Air’s own call centre team based in Muscat, alongside one of the world’s leading customer experience companies, IGT Solutions, who have added language, technology and implementation expertise. Historically the airline offered only Arabic and English, but now offers 10 languages, adding French, Italian, Dutch, German, Russian, Thai/Malay, Mandarin Chinese and Urdu/Hindi, improving accessibility for all guests and particularly assisting international guests, who comprise 80% of the airline’s passenger-base. These improvements have resulted in a major increase in guest servicing standards with immediate call answering rates reaching over 95% on average over the last few months, a 35% increase on historic rates.
The initial phase of digital guest servicing also includes live chat facilities and chatbots, which have served almost 7,000 guest queries within the first month of operation. Meanwhile, highlighting the growing appeal of its online platforms and the success of its enhanced user experience and digital marketing initiatives, the airline has significantly increased direct channel sales across its network from 25% in 2024 to over 65% in 2025. This has also helped underpin Oman Air’s strong commercial performance across 2025.
Mike Rutter, Oman Air’s Chief Commercial Officer, said, “Improving guest servicing was a clear priority within our transformation programme. This revamp has significantly increased our capacity, lifted response rates to best-in-class levels and removed service backlogs, particularly in our loyalty programme. More importantly, it has allowed us to connect with our guests in a more meaningful way, respond quickly and ensure every interaction reflects the care and attention they rightly expect. At the same time, we are aligning ourselves with leading international carriers while setting new benchmarks in guest experience.”
Together, these enhancements position Oman Air alongside the world’s leading carriers in terms of language coverage, servicing capacity and modern customer contact technology, strengthening its ability to deliver reliable, high-quality service at scale. The guest servicing revamp, which will include the Sindbad frequent flyer programme in upcoming months, reinforces the airline’s commitment to providing a seamless, responsive and modern experience for travellers.
