As part of its unwavering commitment to supporting national initiatives that contribute to sustainable development and foster a culture of excellence and innovation across various sectors, Bank Muscat, the leading financial services provider in the Sultanate of Oman, has announced its partnership with Ministry of Information through the strategic sponsorship of the Media Excellence Award 2026 organized by the Ministry. This sponsorship reflects the Bank’s continued dedication to supporting initiatives that enhance national capabilities, empower Omani talent, and strengthen the professional media ecosystem in line with the aspirations of the next phase of development.
The Ministry of Information announced the opening of registration for participation in the award during the past few weeks, while the winners are expected to be honoured during an awards ceremony scheduled for October 2026 at the Ministry of Information Theatre in Madinat al Ilam, Al Qurum.
This strategic sponsorship reflects Bank Muscat’s leading position as a national partner committed to supporting high-impact initiatives with sustainable outcomes. Through such partnerships, the Bank continues to play a significant developmental role by supporting programmes and projects that focus on investing in Omani human capital and promoting environments that encourage innovation, creativity, and excellence, in alignment with the objectives of Oman Vision 2040 aimed at building a knowledge-based society and a competitive economy driven by innovation and national talent.
On this occasion, Sheikha bint Yousuf Al Fasri, Deputy CEO- Operations at Bank Muscat, said: We are proud at Bank Muscat to be a strategic partner of the Ministry of Information in supporting the organization of the Media Excellence Award 2026, which represents an important national platform for celebrating media creativity, encouraging professional excellence, and showcasing the outstanding talents and competencies within this vital sector. This partnership is a natural extension of the Bank’s commitment to supporting national initiatives that generate sustainable impact and stems from our belief in the pivotal role that media plays in driving development, disseminating knowledge, and promoting the values of innovation and excellence. “The Bank highly appreciate the efforts of the Ministry of Information in organizing this valuable national initiative and look forward to seeing the award contribute to the discovery of promising media talents while encouraging innovation and creativity across various media disciplines. The media sector remains one of the most important national sectors supporting Oman’s ongoing development journey. For more than four decades, media institutions and journalists have played a vital role in highlighting the contributions of Bank Muscat as a leading national financial institution and its significant role in supporting the Sultanate’s economic and social development.” She added.
The Media Excellence Award is one of the Ministry of Information’s key national initiatives. This year’s edition covers four main categories: Print Journalism, Radio, Television, and Digital Media. The award targets three primary groups: media institutions, media professionals and enthusiasts, and students majoring in media studies at academic institutions. It aims to encourage professional excellence within the media sector, foster healthy competition among institutions and individuals, and motivate media professionals, organizations, and content creators to produce innovative and impactful media content that highlights national achievements, reinforces developmental messages, and strengthens Oman’s media presence both locally and internationally.
As part of this sponsorship, Bank Muscat will collaborate with the Ministry of Information to enhance participation among national media talents and encourage the adoption of best professional and creative practices within the media sector. It also reflects the Bank’s strong belief in the importance of media as a key partner in development and its vital role in spreading knowledge, raising public awareness, and showcasing national success stories and achievements.
Over the years, Bank Muscat has consistently established strategic partnerships with government entities, private-sector organizations, and civil society institutions, driven by its belief in the importance of collaboration among all sectors to achieve comprehensive development. This approach is reflected in the Bank’s ongoing support for numerous national initiatives and programmes in the fields of education, entrepreneurship, culture, innovation, youth development, sustainability, and social responsibility, thereby creating added value for society and contributing to economic and social progress.
The Media Excellence Competition 2026 is expected to attract wide participation from media professionals, institutions, content creators, and individuals interested in the media sector. The award provides a competitive platform that highlights outstanding experiences, recognizes successful models, and encourages innovation across various media fields. It also offers an opportunity to facilitate the exchange of professional expertise and knowledge, contributing positively to the development of the media sector and enhancing its competitiveness and professionalism.
