The Ministry of Information is preparing to host the closing ceremony of the 2026 Media Excellence Competition, supported by Bank Muscat as the Strategic Partner of the competition. The ceremony will witness the announcement of the winners and the recognition of the institutions and individuals who have demonstrated outstanding achievements in the media sector. The event reflects the Ministry’s continued efforts to promote creativity, professional excellence and positive competition, while contributing to the advancement of media practices in the Sultanate of Oman.
Bank Muscat, the leading financial services provider in the Sultanate of Oman, supports the competition as part of its ongoing commitment to national initiatives that contribute to developing Omani capabilities, empowering national talents and fostering a culture of creativity, innovation and excellence across various sectors. The sponsorship also reflects the Bank’s approach to building effective partnerships with government institutions and stakeholders across different sectors, creating sustainable value for the community and supporting the objectives of Oman Vision 2040.
The 2026 Media Excellence Competition witnessed strong participation from media institutions, media professionals, content creators and media students. The applications have progressed to the evaluation and judging stage through an electronic system, representing a significant advancement in the way the competition is managed and the participating works are evaluated. The Ministry of Information has highlighted the electronic evaluation system as a qualitative development in the competition’s history, with submissions received digitally, screened and subsequently presented to judging committees for electronic assessment.
The Media Excellence Competition holds particular importance as a national platform that recognises excellence across the media sector, highlights Omani talents and capabilities, and encourages the production of innovative and impactful media content. It also contributes to enhancing professional standards and fostering a spirit of positive competition. The competition covers key areas including journalism, radio and television, and electronic media, and provides opportunities for media institutions, professionals, content creators and students specialising in media to showcase their work and emerging talent. The competition’s objectives include promoting innovation, raising professional quality, supporting digital media and content creation, and recognising national media achievements.
Bank Muscat’s sponsorship of the competition further reflects its continued support for national initiatives that create sustainable impact and focus on investing in Omani talent while providing an environment that encourages creativity, innovation and excellence. It also underlines the Bank’s belief in the importance of collaboration across sectors and the role of strategic partnerships in supporting Oman’s development journey and strengthening the contribution of national capabilities in vital sectors.
As part of its ongoing partnership with the media sector, Bank Muscat regularly organises media visits, meetings and press conferences to highlight the Bank’s latest developments, initiatives and banking solutions, and to share its contribution to the growth and development of Oman’s banking sector. These engagements also provide an opportunity to strengthen communication with media professionals, exchange ideas, listen to their views, and address their questions and enquiries.
Over the years, Bank Muscat has continued to support a wide range of national initiatives and programmes across education, entrepreneurship, culture, innovation, youth, sustainability and social responsibility. These efforts reflect the Bank’s role as a national financial institution and its commitment to empowering Omani capabilities and creating opportunities for them to contribute to a future driven by knowledge, innovation and excellence, in line with the objectives of Oman Vision 2040.
