The first season of LLC has created history with the highest viewership for any International T20 League (outside India) on Sports channels, broadcaster Sony Sports said, citing BARC data.
Muscat: The recently concluded first season of Legends League Cricket (LLC) in the Sultanate of Oman has garnered a cumulative global reach of 703 millions across the world through TV, Digital, Social media and other mass media platforms. Muscat Media Group (MMG) was the official media sponsor of the tournament.
As per data from BARC (India), Sony Liv (India), Medialogic (Pakistan), B-Sports (Pakistan), LMRB (Sri Lanka), YouTube & Facebook (Global), the matches were watched live by over 250 million people around the world. Besides, the match highlights, video clips, audio commentary, mass media & other ancillary content were watched by over 450 million fans around the world.
The first season of LLC has created history with the highest viewership for any International T20 League (outside India) on Sports channels, broadcaster Sony Sports said, citing BARC data.
Raman Raheja, Co-Founder & CEO, Legends League Cricket said, “The average ratings for the League is almost 300 per cent higher than any other International T20 league,” citing data from BARC. He added, “We have had 140 million plus viewers watching us on TV in India, Pakistan and Sri Lanka alone besides 50 million in other parts of the world. Our digital viewership crossed 60 million across streaming platforms of Sony Liv (India), B-Sports (Pakistan), Crictracker (Rest of the World).”
The League started with a bang on January 20, 2022 with the India Maharajas vs Asia Lions match garnering the highest viewership on TV & digital platforms across the world. It had glimpses of India vs Pakistan rivalry with top legends from India and Pakistan featuring against each other. Even the 2nd match with Asia Lions playing against the World Giants saw high viewership at a time when the current India team was playing against South Africa in the ODI series.
Ravi Shastri, Commissioner, Legends League Cricket, said “the 1st edition of the League is billed as ‘Boss Logon ka game’ and was the first T20 league of 2022. And true to its billing, LLC has been able to attract massive interest from cricket lovers not just in India but around the world too.”
The League was broadcast on Sony Ten 1, Ten 3 & Sony Liv in India, Geo Sports & B Sports in Pakistan, Supreme TV in Sri Lanka & Crictracker channels streamed it in the rest of the world. The League has seen 7 sponsors on-board for the 1st season. The first season of LLC had 54 former cricketers from India, Pakistan, Sri Lanka, Australia, England, among other cricketing nations divided into 3 teams representing India, Asia and the Rest of the World.
Legendary Amitabh Bachchan had joined Howzat Legends League Cricket as its Ambassador. The League also has former India head coach, Ravi Shastri as its Commissioner looking after the cricketing aspect.
